A seasoned senior creative and proven leader in the design industry, I bring over 20 years of experience in brand identity, content strategy, and social media to every project. From concept to completion, I leverage my expertise to deliver high-performing, social-first campaigns that seamlessly blend paid and influencer marketing strategies. My work spans crafting compelling copy, shaping cross-platform campaign strategies, and ensuring product messaging aligns with marketing goals.

​

I set the tone for each project by leading by example—working hard, treating others with respect, and keeping things light. After all, a little fun goes a long way! As a hands-on creative director, I stay ahead of digital marketing trends to drive innovation while fostering a collaborative team environment. I prioritize mentorship, empowering my team to contribute their best ideas and ensuring clients feel heard and supported throughout the process. By collaborating closely with production, strategy, and account teams, I oversee every aspect of a campaign, delivering impactful results that align with brand objectives.

​

As a creative lead & brand designer, I am tasked with developing and executing a comprehensive content strategy that not only aligns with a mission but also relates with the target audience. My role involves overseeing the creation of compelling, innovative, and consistent content that not only captures the audience's attention but also drives awareness and engagement.

Collaboration with cross-functional teams is a key aspect of my responsibilities, ensuring that our content strategy aligns seamlessly with product development, marketing, and customer experience efforts. I play a crucial role in establishing and maintaining content guidelines and social initiatives, aiming for a unified and recognizable brand image.