FROM CONCEPT TO EXECUTION, IDEAS THAT SOLVE PROBLEMS, EXPERIENCED LEADER WITH HANDS ON SKILLS.

UNDER CONSTRUCTION

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Brand Identity, the simplification of a client’s marketing message, self reflection and what it wants to put out into the world. Those are my words. What is the message? The vibe? The big idea. Solving this puzzle with the most simple and recognizable imagery or style is what I do. I teach people how to do it, I encourage clients to stick to it and I live by it. 

 

Digging deep, coming up with the freshest ideas and introducing new technical implementations to each project is the beginning of creating a brand identity. Using the client brief, their analytics and demographic studies we can begin the process of conceptual thinking and writing. This separates the brand from the rest.

 

 

Brand guidelines are also known as toolkits, style guides and handoffs. Beginning with questions like: What kind of program are you using to execute? Who is creating these elements and how much time do they have to make them? Here is where we begin to put together the creative with the technical. We have to make sure that our work is user friendly and easy to use. Why? To be nice and helpful? Yes. However, the bigger idea is that the easier it is to use, the more thought through it is, the tighter and stronger the brand identity stays. 

 

 

Finally, The similarities lie in a deeply methodical and thoughtful approach to brand execution. The client's message, while keeping the visuals fresh and recognizable, must capture the essence of the brand and maintain its strength. This ensures that the brand resonates with the audience while also emphasizing the practicality of the process—making it user-friendly to ensure the brand identity remains consistent and accessible for everyone involved.

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