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PICKLEBALL TV BRAND IDENTITY

Pickleball is everywhere! JXTwo’s work lead the effort for the Pickleball TV branding efforts. Along side their creative I contributed to the project offering a concept and creative approach. Here is a snapshot of my work and the outcome used by PBTV.

My initial approach to these logos was to connect pickleball with the sports culture of the 1970s, when sports became a significant part of our culture and entertainment. In the 70s, television allowed sports to reach a much larger and more diverse audience. This created a strong connection between the viewers, the sports, and the athletes. Athletes suddenly became celebrities and major brands. These logos aim to be timeless and reflect the rise of broadcasted sports.